3-5 MARCH 2024

Sandton Convention Centre

Show Times

9:30am – 4:30pm Daily

Exhibiting at Hostex 2024

Why Hostex 2024?

The show that’s designed to innovate, elevate and demonstrate!

Adds value to Africa’s hospitality market | Gives your brands the advantage | Offers great new visitor experiences | Meets industry expectations | Strengthens your marketing strategy | Engagement with industry leaders | Networking opportunities | Established track record since 1986 | Brings industry together under one roof.

Added attractions

Hostex 2024’s exciting visitor experiences include:

Exhibitors’ innovative products and services

Trending expertise from industry leaders

Culinary demos and showdowns at the Skillery

Perked up offerings at the Coffee Market

Barista competitions from the Speciality Coffee Association of Southern Africa

Live demos

Incubator Hub

Show specials and competitions

Mouth-watering tastings

Free-to-attend Industry Live seminars featuring value-adding presentations

Launching at Hostex 2024 – The Wine Bar – a showcase of wines and wine-related products for the hospitality industry

Visitors by business activity

from foodservice
and hospitality

from retailing, wholesaling, distribution, import/export



The INCUBATOR HUB opened access to new markets for SMEs

Visitors by business activity

in age groups
from 25 to 54 years

South Africa

other countries
were represented

of international visitors were from other African countries

The INCUBATOR HUB Opened Access To New Markets For SMMEs

make or in Age Groups from 25 to 54 years

represent from south Africa

other countries were represented

of international visitors were from other african countries

make or influence
purchasing decisions

represent foodservice and hospitality sectors

at senior
or owner level

came to source new
products and meet suppliers

“Hostex is about discovering new developments and trends, tasting, trading, and enjoying all that our one-stop-sourcing platform offers!” Charlene Hefer, Hostex Portfolio Director

Four Refreshed Districts


suppliers of large and small equipment for the entire hospitality sector

Food and Drink

food and drink brands, producers, and suppliers


producers and distributors of hot beverages, equipment, and accessories, in partnership with SCASA


crockery & glassware, furniture, décor, lighting, linen, towelling, floor coverings, interior design, guest amenities, and more

SA Chefs’ the Skillery

crockery & glassware, furniture, décor, lighting, linen, towelling, floor coverings, interior design, guest amenities, and more

5 reasons why live expos work for you

Increase your brand awareness and industry connections

Connect with quality buyers and decision-makers

Build new and existing relationships

Launch new products and boost your brand

Strengthen business growth

Services for Success:

You can be sure that a trip to Hostex pays off for exhibitors as well as visitors. We offer an extensive list of services to assist exhibitors making sure they have the best show:

Various Sponsorship Opportunities Available

Let us tailor make a sponsorship opportunity for you.

Rejuvenated Visitor Attractions

Hostex enticing experiences for visitors include:

New products display

Up-to-date knowledge and expertise from industry leaders

Exciting attractions by SA Chefs Association

Perked up offerings by Speciality Coffee Association of Southern Africa

Incubator Hub

The Wine Bar

Marketing Programme

How does Hostex attract quality visitors?

Hostex provides exceptional exhibitor support with advice, training, marketing, social media, public relations, and encouragement.

Working closely with industry and media partners, Hostex 2024 will be promoted through an influential and effective marketing campaign to attract high-level visitors that include quality decision makers, buyers and specifiers from across the various sector markets.

The campaign is driven by a strong digital marketing strategy that incorporates best practices and the most popular digital programmes to generate more brand awareness, increase foot traffic and achieve a high ROI for all exhibition stakeholders.

Campaign elements include:

  • Digital marketing: website, links, visitor ezines and pre-registration
  • Social media: such as Instagram, Facebook Twitter and LinkedIn
  • Complimentary tickets: distributed through associations, chambers of commerce and media
  • Advertising: trade, business news, dailies, radio and online
  • Publicity: trade, business news, dailies, radio and online
  • Outdoor advertising
  • Direct mail: our influential marketing campaign will reach close on 100 000 recipients

Join the industry rejuvenation at Hostex 2024 – Book Your Stand Here And Now!