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Sinjon Wicks,
Sinjon Wicks has worked in the South African specialty coffee industry for over a decade, with experience spanning coffee service, equipment, brand strategy and industry development. He is the Brand Manager of La Marzocco South Africa and was involved in establishing and opening the company’s Cape Town office, supporting the growth of the brand’s presence and relationships within the local coffee community.
He began his career as a barista and has remained closely connected to the operational and people-focused side of the industry. Over the years, he has contributed to specialty coffee through events, education and competition, both as a competitor and in supporting roles at national championships.
Sinjon currently serves as Vice Chair on the Board of Directors of the Specialty Coffee Association of South Africa (SCASA), where he works alongside industry peers to support quality, professionalism and long-term sustainability.
Sessions
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Power Hit: Specialty coffee that drives loyalty10-Mar-2026Industry Hub
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