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Carmel Rubinstein

Carmel Rubinstein

Head of Hospitality Sales , Continental Linen Whitehouse

With a foundational background in textile design and manufacturing, Carmel Rubinstein brings a rare level of technical expertise to the hospitality sector. 

Currently heading the Hospitality Sales Division of Continental Linen Whitehouse,  Carmel oversees the national and cross border supply of premium linen, towels and homeware to Southern Africa’s most prestigious hotels and establishments.

What sets Carmel’s approach apart is a deep-rooted understanding of the production process, leveraging Continental Linen Whitehouse’s in-house manufacturing capabilities and world-class level of quality and durability.

Leading an experienced sales team built on the pillars of exceptional customer service and meticulous care, Carmel is dedicated to helping hospitality partners elevate their brand through superior linen and towel solutions combined with national infrastructure and expert support offered by the Continental Linen Whitehouse Group.

I’m thrilled to be representing Continental Linen Whitehouse at Hostex 2026! As a team, we pride ourselves on our in-house manufacturing and bespoke service, and I look forward to discussing how we are supporting the hospitality industry across Africa.

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