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Candy Kruger

Candy Kruger

Co-Founder & Executive Director , The ASK Group

Candy Tothill Kruger is the Co-Founder of the ASK Group business consultancy and brand agency. She is a seasoned executive with 30 years of leadership in the South African tourism and hospitality industries having formerly headed corporate affairs, brands and marketing for JSE-listed giants Tsogo Sun and Southern Sun. She now consults to a range of organisations—effectively transforming ESG compliance into a competitive advantage to build sustainable brands. As a BWA National Businesswoman of the Year Finalist, she is particularly interested in developing female entrepreneurs to deliver real-world impact across the value chain. Candy completed her Executive MBA coursework at the University of Cape Town and holds a Business Sustainability Management certification from the University of Cambridge.

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